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The IUP Journal of Managerial Economics
Paradox of Plenty, with Special Reference to Inelastic Demand for Apples
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Paradox of plenty in agriculture implies that a bumper crop reaped by the farmers brings a smaller total income to them. The fall in the income or revenue of the farmer as a result of the bumper crop is due to the fact that with greater supply the prices of the crop decline drastically and in the context of inelastic demand for them, bring about fall in the income of the farmers. Thus, bumper crop, instead of raising their incomes, reduces them. The reason for this lies in the elasticity of demand for food stuff. The demand for food stuff is fairly inelastic. An increase in their supply tends to lower their price. The lower price does not increase the demand for it as per the law of demand or a normal price-demand relationship. Thus large harvest tends to bring low revenue to the farmers.

 
 
 

The agricultural sector is a very unique sector because it is characterized by demand for and supply of the goods. The principal characteristics of demand are that it is both income and price inelastic, and it is highly dependent on population and their tastes and preferences, which cause demand to be static in both the short and long run. On the other hand, supply is highly volatile in the short run due to extraneous factors because supply is a biological process, though in the long run due to technological advances we tend to observe an increasing trend. Also, because agricultural products are perishable and their production time is long, supply will be inelastic, and so producers will have to supply in the short run even at very low prices. Another characteristic of supply is its atomistic structure and asset fixity. These basically imply that there are a large number of insignificant producers and most agricultural assets are fixed. These have various implications for prices which are very unstable in the short run and in the long run show a declining trend. Similarly, farm incomes tend to be unstable in the short run and converge in the long run, though it must be noted that this is also due to extensive government subsidization of agriculture.

In the short run, demand in the agricultural industry is affected by the fact that it is income inelastic because of Engel's law that basically states that as income rises, the proportion of income spent on food falls. In other words, the income elasticity of demand for food lies between 0 and 1. At this point it must be noted that consumption is different from expenditure unless all goods have the same price. In other words, the money a consumer spends on food (i.e., expenditure) may increase, remain stable or even decrease, but his consumption will decrease.

 
 
 

Managerial Economics Journal, Inelastic Demand for Apples, Agricultural Sectors, Biological Process, Agricultural Goods, Paradox of Plenty in Agriculture, Apple Production, Local Markets, Government Agencies, Marketing Channels, Retail Market, Indian Apple Market, Bumper Crops.